ESTABLISHMENT OF EXHIBITION ACTIVITIES IN THE WORLD

Today, exhibition activity is a relevant field of modern culture, education and development of society. Exhibitions have an important aesthetic, cultural, scientific and philosophical mission. The article reflects the birth of exhibition activity in the world and the work of international organizations in this direction, gives examples of various classifications of exhibitions. Despite the large number of scientific works on the researched topic, it is worth noting the debatability of approaches to the interpretation of the very concept of "exhibition" and their classifications. It is noted that exhibitions are classified by venue, sources of funding, status, subject matter, etc. The most common classification in the cultural and educational spheres is the division of exhibitions by direction. It is possible to combine several directions at the same time. For example: educational-scientific, artistic-artistic, scientific-technical. By branch, according to the international classification of exhibitions of the UFI (World Association of the Exhibition Industry), there are two main classes: specialized exhibitions and universal and multi-disciplinary exhibitions. The article examines the problematic issues of classification of exhibition activity and determines the factors affecting it, analyzes the characteristics of the development and formation of exhibition activity in the world. Prospects and problems related to the development of the exhibition institute in the world are relevant and require in-depth research. The correct ratio of the topic and the form of the event is the key to the success of a good exhibition. With the development of society, exhibitions also develop. Exhibitions are a creation of a certain time and place, a reflection of culture, art, education and society at a certain historical moment. The main goal of the exhibition is to tell a new story, create a new context, ensure access and relevance for the modern viewer, which is a constant challenge for the organizers of the exhibition.