ASSESSING THE IMPACT OF INNOVATIVE TECHNOLOGIES ON THE QUALITY OF HIGHER EDUCATION

This study aims to assess the impact of innovative technologies on the quality of higher education in the context of digital transformation. The work describes the modern challenges faced by higher education due to the development of technology and global crises, such as the COVID-19 pandemic and military conflicts. The study examines the importance of using innovative solutions such as artificial intelligence, virtual reality and adaptive learning to improve learning effectiveness. The research methodology is based on a systematic literature review, documentary analysis of publications from Scopus and Web of Science databases, as well as content analysis of selected publications. The main methods are content analysis and data synthesis to identify the main trends in innovative educational technologies. The study's results indicate a significant positive impact of the implementation of such technologies as artificial intelligence and virtual reality on the success of students and the overall quality of education. It was established that digitalisation of the educational process positively correlates with academic success and student engagement indicators. However, the study also identified several challenges, including insufficient teacher training and limited resources to integrate these technologies into the learning process fully. The discussion emphasises the importance of a comprehensive approach to implementing innovative technologies, which combines technological solutions with pedagogical methods. Further study of the long-term effects and strategies to overcome the challenges remains necessary to understand the full impact of innovation on higher education.