The Representation of Banyuwangi Cultural Values in The Film Badarawuhi in Dancing Village by Simpleman: Alan Swingewood’s Perspective

Banyuwangi, as a multicultural district, is rich in traditions and local cultural values. This attracts the interest of film producer to raise one of the legends in Banyuwangi society to be made into a film. This research represents cultural values in the film ‘Badarawuhi in Dancing Village by Simpleman. This research describes the Banyuwangi cultural values contained in the film ‘Badarawuhi in Dancing Village’ by Simpleman, which are related to rituals, regional clothing used by the characters, and believe in the realm of lelembut. The researchers used the descriptive qualitative method to describe the cultural values of Banyuwangi in this film, using the theory (Swingewood, 1972). The research found that cultural values, namely rituals, regional clothing, and people's belief in the realm of lelembut, are still very thick. This certainly makes behaviour, customs, and prohibitions govern them for generations. This film teaches us to place the prevailing cultural values and not adequately violate the values our ancestors believed in. This film is an entertainment product and a medium to strengthen the understanding and perpetuation of cultural values in Banyuwangi society.