Are Advertisers Shifting from TV to Social Media?

Is advertising in social media better (in terms of Advertising RoI) than advertising in TV? Does advertising on social media deliver better customer action than advertising on TV? These are questions today’s advertisers and media planners are deliberating upon. The below article provides a picture of the Television media scene and the social media scene globally and also in India The article also provides means of measuring the Advertisement RoI on both Television and Social Media and provides inputs on the media strategy to be followed for today’s changing media scape