HUMOR-CENTRIC TECHNOLOGIES IN WORK MANAGEMENT IN SOCIO-CULTURAL ACTIVITY

The article examines hugely centric technologies as key tools to ensure the effectiveness of the activities of managers of the sociocultural sphere in the minds of the current marriage. The community-centric approach to sociocultural activity emphasizes respect for the integration of individual and collective efforts of community members, aimed at satisfying cultural, social and social needs. The main tasks of the manager are not only the organization of cultural processes, but also the active education of communities in socio-cultural life, which stimulates particular growth, community activity and the formation of social cohesion. It is emphasized that the rise of community-centric technologies transfers low-impact methods and approaches, such as social animation, image technology, social communications and creativity. Social animation ensures the opportunity for communities to take part in cultural initiatives that support the development of their creative and social abilities. Image plays an important role in the formation of a positive impression not only of the cultural product, but of the manager himself, which promotes trust in the organization and its initiatives. Social communications create minds for the active exchange of information, forming a dialogue between community members and leaders. An important component is also creativity, which is seen as a tool for bringing the community to meaningful activity and implementing significant projects, which allows for the formation of collective values. Seemingly hugely centric technologies, the following organizational processes are characterized, such as planning, communication, legal security and marketing of sociocultural approaches, festivals, which are one of the most effective forms of joint ventures. creativity. Recommendations have been made for managers on the use of innovative marketing tools, such as event marketing, viral marketing and social measures that promote the popularization of sociocultural projects and reach a wider audience. They again emphasize the importance of integrating different knowledge bases to achieve successful management of sociocultural processes and emphasize the need for continuous improvement of the qualifications of managers.