The Relationship and Effect Analysis between Social Media Addiction and White Bear Thought Suppression in the Age of Social Media: Is the New Phenomenon ‘White Bear Suppression on Social Media’?

Background: The use of social media is increasing worldwide, and thus, some new problems that negatively affect life are coming to the fore. The “White Bear Thought Suppression” problem, which was put forward in previous years, has re-emerged in the digital environment as psychological disorders accompanying excessive social media use. The reason for this study was that people constantly think about what is happening on social media, cannot distinguish between digital and reality, and cannot manage their mental process. The aim of this study is to examine the relationship between social media addiction and White Bear Thought Suppression and the factors affecting it from the perspective of White Bear Suppression on social media. Methods: The sample of the research consists of 356 volunteer participants in Turkey between the ages of 18-71. The research was conducted by analyzing the data collected with the Social Media Addiction Scale (SMAS) and White Bear Suppression Inventory (WBSI) scales in accordance with the quantitative method. In the research, comparisons and impact analyzes were made according to both phenomena by asking various questions about social media use. Results: Some of the results obtained in the research are as follows: (a) Women’s social media addiction and White Bear Suppression were found to be high, (b) Generation Z is the generation in which social media addiction and White Bear Suppression are seen at the highest level, (c) As daily social media use increases, the level of social media addiction and White Bear Suppression increases; (d) The frequency of opening live chats and having more than one profile increases social media addiction and White Bear Suppression. (e) The frequency of sleep disorders and perceived loneliness affect both phenomena. Conclusions: At the end of the research, it was emphasized that social media impacted White Bear Suppression and that new clinical studies were needed, especially with young people.