INTERNATIONAL SCIENTIFIC INTEGRATION IN THE FIELD OF LAND MANAGEMENT: EXPERIENCE AND PROSPECTS
Due to the devastating impact of human activities on the environment, the demand for environmental goods and services, among others in the hotel business, is increasing.The article discusses examples of the use of "green" marketing in the hotel business in order to increase the competitiveness of its services and attract customers, offers promising directions for its development and integration into the business processes of hotel companies.
Authors
- Д. А. Шаповалов (ORCID: https://orcid.org/0000-0001-8268-911X)
- С.Н. Волков (ORCID: https://orcid.org/0000-0002-0931-065X)
- V.I. Nilipovskiy (ORCID: https://orcid.org/0000-0003-4749-5701)
Institutions
- State University of Land Use Planning (RU)
Publication Details
- Published
- 2024-12-19
- DOI
- https://doi.org/10.34660/inf.2020.73.87.001
- Citations
- 1
- Primary Topic
- Regional Socio-Economic Development Trends
- Type
- article
- Field-Weighted Citation Impact
- 1.71