E-Commerce Toko Muslim An-Nur Berbasis Web Menggunakan Metode Up Selling dan Safety Stock

E-commerce is changing the traditional way of commerce, allowing customers to shop easily and safely. The upselling method is applied to increase sales by offering similar products that have higher value, which is expected to encourage customers to buy more products. Up Selling works by sorting products from lowest to highest price and offering discounts and special promotions on products that meet the criteria. In addition, the concept of safety stock is used to manage inventory more efficiently. Safety stock helps anticipate demand and delays in receiving raw materials, maintaining optimal stock levels. With this approach, An-Nur Muslim Store can maintain low stock levels to reduce inventory management costs and arrange new orders only when stocks are running low. The proposed e-commerce system will allow users to search for products, review descriptions and prices, and make purchases easily through a user-friendly web interface. The upselling method helps in increasing sales by offering relevant and better products to customers, while safety stock helps in managing inventory optimally, preventing stock shortages that can disrupt the smooth operation of the store. The implementation of the e-commerce system also allows An-Nur Muslim Store to reach a wider market, increase product affordability, and provide more responsive customer service.