Parental Mentoring on Gen Z's Social Media Information Access Ahead of the 2024 Kendari Mayoral Election

Kendari City as one of the areas carrying out Pilkada in 2024 where many participants from generation Z as novice voters get information, especially what they usually access is through the use of Media Social in the form of Facebook, Instagram, Twitter, YouTube, TikTok, Whatsapp, Telegram and other social media. Parental assistance is needed so that in receiving information, Gen Z can always be directed and shown about good and correct information. From good information, political awareness is expected to arise, including later exercising their rights and obligations as citizens ahead of the democratic party for the 2024 Kendari Mayor and Deputy Mayor elections. This research uses a Qualitative approach with descriptive methods to find out about Gen Z's social media information access in increasing political awareness. Informants in this study were determined by purposive sampling and analysed using interactive analysis techniques. From the results of the research conducted, it was found that the assistance provided by parents to Gen Z on social media access ahead of the election of the Mayor and Deputy Mayor of Kendari 2024 obtained the type of assistance that exists, namely active assistance carried out by parents with awareness of the importance of information obtained by their children on the discourse of selecting leaders and the second is the type of less active assistance carried out due to busy work and earning daily family livelihoods so that they rarely pay attention to children in accessing information on social media in the election of the Mayor and Deputy Mayor of Kendari 2024.Gen Z gets a variety of information from social media in order to choose leaders who can bring prosperity to the people in Kendari City.