Export of book products, international exhibitions, the popularization of language and literature is an example of improving the image of the Kingdom of Spain on the world stage

The article examines the factors that affect the image of Spain on the world stage, which allows the state to develop economically, conduct a powerful foreign policy and influence international processes. As the main directions of this research, attention is focused on the export of book products of the Kingdom of Spain to the countries of the world, numerous international book fairs and events to popularize the Spanish language and culture in the world. The article presents how a planned policy for learning the Spanish language is implemented in Spain, defines the role of various organizations in the preparation and implementation of events aimed at popularizing Spanish culture in the world. It is concluded that the Spanish model of spreading the national language and culture on the world stage is quite successful. The experience of Spain's active participation in the work of international organizations can be useful for imitation in Ukraine, since our country lacks consistent and convincing steps to assert its own role and weight in modern world politics.