A Deep Comparative Study on the Cultural Tourism Image Construction of Bashu and Southeast Asia, and an Exploration of Development Strategies for the Bashu Region

Cultural tourism, characterized by its unique historical depth, cultural allure, rich connotations, and immersive experiences, has become a major driving force in attracting tourists. As regions with abundant cultural and tourism resources, both the Bashu area and Southeast Asia have demonstrated distinct features and strategies in constructing their cultural tourism images. This paper provides a comparative analysis of multiple aspects involved in the tourism image construction of the Bashu and Southeast Asian regions. Under the framework of cultural and tourism integration, it explores the intrinsic value of cultural tourism in both areas, investigates the similarities and differences in their cultural tourism images, and offers suggestions for building a culturally rich and regionally distinctive tourism image for the Bashu region.