The Influence of Information Disclosure on Real Estate Buyers' Behavioral Decisions in the New Media Era - A Research Perspective Based on Behavioral Economics

Information disclosure in the new media era has an important influence on real estate buyers' behavioral decisions. This paper studies the influence of information disclosure on real estate buyers' behavioral decision-making in the media era based on existing literature. It summarizes the status quo and characteristics of information disclosure in the media era; from the perspective of behavioral economics, it analyzes the process and reasons why these status quo and characteristics affect buyers' decision-making: herd behavior makes buyers more inclined to follow the decision of the public, the framing effect causes buyers to make impulsive consumption, and the preferential payment policies of the developers also motivate buyers to make choices. It also reveals the mechanisms behind them; it is expected to provide effective practical help for both sides of the real estate market and the development of the media market.