The Study of Netflix's Integrated Marketing Model Based on SWOT Theory

As a fundamental analytical tool, the SWOT analysis method is still widely applied in various areas of marketing, including strategic planning, competitive analysis, market entry strategies, brand management, product development, and innovation. It assists companies in making well-informed decisions within the intricate and constantly evolving market environment. Currently, the streaming market is experiencing rapid growth alongside intense competition. As the industry leader, Netflix continues to maintain its competitive edge through a robust library of original content, global expansion strategies, and user experience innovation. However, with increasing competition and market shifts, Netflix must continuously innovate and adjust its strategies to meet future challenges. This paper focuses on Netflix as the subject of study, using the SWOT analysis method to examine the strengths, weaknesses, opportunities, and threats within its current integrated marketing model. This paper delves into Netflix's marketing model and its application in the global streaming market. It also proposes recommendations for optimizing Netflix's marketing strategies to help the company maintain its competitive edge in an ever-changing market environment. These studies not only provide new insights into understanding Netflix's success but also offer valuable references for other companies in their marketing innovation and practices.