Exploring the 4 Dimensions of the CHANEL 5 Perfume Advertisement

Perfume has become an indispensable part of modern women's lives, and Chanel, as part of the perfume industry has an absolute say in the brand, Chanel No. 5 perfume is undoubtedly its most classic perfume, for Chanel to create a huge income. Moreover, its advertising condensed much ingenuity, many worthy of our study and research. This paper discusses the advertising of Chanel No. 5 perfume, analyzing how visual and sound effects in advertising promote consumers' desire to buy from the perspective of professional terms and "persuasion". This study aims to help people better understand how items are represented in daily advertisements and to make suggestions about how items will be represented in future advertisements. In this paper, it will use the literature research and case analysis to study this topic. It also explores the brand concept and advertising wisdom, while pointing out areas for improvement and future vision. The study fills a research gap by analyzing all aspects of advertising on a macro level.