Exploring the Success of Disney Park Through Intellectual Properties and Operation Strategies

The demand for entertainment, especially in theme parks, was boosted as the rapid economic growth in China attracted multinational companies to introduce their theme parks in China and encouraged more local companies to enter the competition, making the theme park market more popular than ever. However, we must admit that there are still limitations in the fast-growing but relatively new Chinese theme park industry development compared to other major countries. This research will take Disney Parks, one of the most famous and successful theme park chains, as the sample and analyze the factors that could make Disney Parks successful from a Business Studies perspective, including their application of IP to generate higher revenue, their Unique Selling Point Immersive Experience and Corporate Social Responsibility. The paper will then suggest how these factors that make Disney parks successful could help theme parks in China improve their development.