"Discussing Well-known Trademarks": Analysis of the Essence of the Well-known Trademark System Based on the Case of "Ctrip" Trademark Infringement

In the field of trademarks, the academic circle has been exploring the specific legal protection of recognized trademarks. Even though the Paris Convention and the TRIPs Agreement provide written guidance around the world, domestic experts have yet to agree on the level of protection of well-known trademarks by international contractual obligations. However, whether it is the debate in the industry or the consensus of the public, it is only concerned about how a reputation mark should be applied or owned, but few people seem to ask what a "well-known mark" is or what the essence of a "well-known mark" is. Therefore, this article will reveal its essence through the analysis of the "Ctrip" trademark infringement case.