A Study on Optimization of Marketing Strategies for Ningxia's Cultural Tourism under the Perspective of Global Tourism

With the rapid development of tourism in China, global tourism, as a new concept of tourism development, has gradually become a new engine to drive local economic growth. Ningxia, as an essential part of Northwest China, boasts rich natural landscapes and a profound cultural heritage, making it an ideal place for developing global tourism. However, there are still many deficiencies in the marketing strategies of cultural tourism in Ningxia, which urgently need to be optimized to meet the demands of the tourism market in the new era. The present study endeavors to explore avenues for optimizing the marketing strategies of cultural tourism in Ningxia from the perspective of global tourism, and using SWOT analysis aiming to provide theoretical support and practical guidance for the sustainable development of cultural tourism in Ningxia.