THE IMPACT OF KNOWLEDGE MANAGEMENT PROCESSES IN MAKING INTELLIGENCE DECISIONS AT AL-MANASEER GROUP IN JORDAN

Objective: The purpose of the study is to clarify the impact of knowledge management processes in all domains (Acquire knowledge. Store knowledge. Share knowledge & application knowledge) in making intelligence decisions within its domains (Artificial intelligence & Database management) “at Al-Manaseer group in Jordan. Theoretical Framework: The study discussed the concepts of knowledge management processes as well as making intelligence decision with all the related domains. Method: To achieve the aims of the study, a questionnaire was developed containing (30) items, to collect data from (180) emoployees presenting the sample (180) from both middle and higher management. Based on this, data was gathered and analyzed as well as testing hypotheses through SPSS program and other statistical measures such as means and simple regression. Results and Discussion: The results obtained revealed that [Knowledge management process and making intelligence decisions had high relative importance in all their domains. There is significant a statistical impact of knowledge management processes on making intelligence decision at the Manaseer Group. Research Implications: The results may lead to pay attention to the need of intelligence decision making, since they are important in an era characterized by massive data; and the need to make intelligent decisions by using artificial intelligence and the ability to manage databases. Originality/Value: This study contributes to the literature by bridging the gap in local studies regarding knowledge monument decision and its effect on making intelligence decisions in the Jordanian business sector.