Pengaruh Lingkungan Pemasaran Mikro dan Makro terhadap Kinerja Bisnis

This article discusses the influence of micro and macro marketing environments on business operations using Epson as a case study. The article highlights how internal and external factors affect the company's performance, customer relationships, and competitive positioning. By analyzing these factors, companies can better understand the dynamics of the marketing environment and develop strategies to remain competitive in a complex market.