INTEGRATED ASSESSMENT OF THE COMPETITIVENESS OF A TRADING COMPANY
The article sets out a methodological approach to assessing the competitiveness of retail enterprises using an integrated indicator; the author's methodology for calculating integrated competitiveness is justified; key indicators of the competitiveness of retail services enterprises were identified; the polygon of competitiveness of G "Russian Shoes" and "KARI" was developed; the integral indicators of competitiveness of a number of domestic trading enterprises are calculated.
Authors
- Olesya Sevostyanova
- Larisa B. Nyurenberger (ORCID: https://orcid.org/0000-0002-6254-3866)
- I.Yu. Sewruikov (ORCID: https://orcid.org/0000-0001-7839-3906)
Institutions
- Novosibirsk State University of Economics and Management (RU)
Publication Details
- Published
- 2024-12-19
- DOI
- https://doi.org/10.34660/inf.2019.15.36374
- Primary Topic
- Global Trade and Competitiveness
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Russian Foundation for Basic Research