EPIC TRADITION OF TURKMEN PEOPLE

The article sets out a methodological approach to assessing the competitiveness of retail enterprises using an integrated indicator; the author's methodology for calculating integrated competitiveness is justified; key indicators of the competitiveness of retail services enterprises were identified; the polygon of competitiveness of G "Russian Shoes" and "KARI" was developed; the integral indicators of competitiveness of a number of domestic trading enterprises are calculated.