Exploring the Phenomenon of “Breaking the Circle” of Intangible Cultural Heritage Under the Flow Theory

Inheriting and carrying forward the excellent traditional Chinese culture is an important part of improving the soft power of national culture. Intangible cultural heritage is an important part of the excellent traditional Chinese culture. Traditional culture in the new era wants to pass on a long time and cannot be separated from the creative transformation and innovative development. Nowadays, the phenomenon of “Breaking the Circle” communication of intangible cultural heritage is frequent, breaking through the circle of mainstream culture and youth groups, opening up a new space for the dissemination, transformation, and innovation of traditional culture. However, how to “break,” why to “break” and the enlightenment brought by the phenomenon of “Breaking the Circle” for the dissemination of intangible cultural heritage are all worthy of in-depth consideration. This paper takes immersion theory as the starting point, supplemented by relevant theories in media science, and summarizes the three major rules of the “Breaking the Circle” phenomenon: immersion communication, multimodal experience, and cross-border integration. It analyzes the causes and revelations of the phenomenon of “Breaking the Circle” of intangible cultural heritage, in order to better play the role of Flow Experience in the inheritance and dissemination of outstanding Chinese traditional culture.