Digital Scientific Communication. Identity and Visibility in Research Dissemination, edited by Ramón Plo-Alastrué & Isabel Corona

Digital scientific communication is the new standard and identity and visibility are important parameters in research dissemination.It is therefore not surprising that these are the keywords in a recent publication that includes interesting contributions from specialists mainly from Spain, but also from many other non-native backgrounds.It includes three more theoretical overviews and eleven empirical analyses covering a wide variety of digital scientific communication practices.The volume is prefaced by a "Prologue: State of the Art of Research Dissemination" by Marina Bondi, who adds the wider perspective that academic publishing is influenced by today, i.e. "by the rapid expansion of digital means of communication and by the global extension of the participation framework provided by the web" (p.v) and "in the light of the present-day nature of publishing as a massive commercial industry, with the inevitable marketisation of knowledge and the need for self-promotion" (p.vii).Of course, the pandemic has accelerated the process, when scholars were asked to transfer the results of their research not only to professionals, but also the wider public.The demand for open science and open data emphasised research transparency and accessibility.Bondi also "takes all the affordances of digital discourse into consideration-multimodality, hypertextuality, interactivity, anonymity" (p.vii).However, affordances also increase the complexity, in extreme cases "researchers need to produce a range of texts or textual clusters addressing different audiences and to adopt different textual strategies that may respond to the needs of different readers" (p.ix).This includes different levels of writer engagement and a wide cline of entertainment, information and empowerment of readersand this volume covers all these new contexts, new formats, new genres, new sensitivities, etc.