How psychological factors influence the cultural entrepreneurship intention of Thai youth

Existing research on Thai entrepreneurs indicates a lack of promotion and development of youth entrepreneurship. Therefore, this research aimed to study the psychological factors influencing the cultural entrepreneurship intention of Thai youth. Data was collected from 384 participants selected from nine secondary schools using convenience sampling. The primary data were analyzed using descriptive statistics such as frequency, percentage, mean, and standard deviation, and the level of influence was analyzed using multiple stepwise regression. The findings indicate that the equation of standardized coefficients was Z = .246* creative thinking + .235* systematic thinking + .175* entrepreneurship awareness + .143* entrepreneurial attitude + .142* business thinking. These results show that creative thinking and systematic thinking significantly influenced the cultural entrepreneurship intention of Thai youth at the level of .001, and the entrepreneurship awareness, entrepreneurial attitude, and business thinking significantly influenced the cultural entrepreneurship intention of Thai youth at the level of .01. Moreover, these five psychological variables could explain the variations in the cultural entrepreneurship intention of Thai youth at 55.50 percent. These findings suggest that (1) Curriculum Development: Schools should incorporate programs that enhance creative and systematic thinking, such as problem-solving activities, design thinking workshops, and structured critical thinking exercises. These can help foster a mindset conducive to entrepreneurship. and (2) Entrepreneurship Clubs: Schools could introduce clubs or extracurricular activities that focus on entrepreneurship awareness, building entrepreneurial attitudes, and teaching basic business skills, especially for students showing an interest in cultural entrepreneurship.