Message development for a communication campaign to support health warning labels on cigars: a qualitative study
For communication campaigns to support graphic HWLs for LCCs, messages perceived as credible, relatable, and messages that convey new information are more likely to be received positively and may increase campaign effectiveness.
Authors
- Chineme Enyioha (ORCID: https://orcid.org/0000-0001-9583-0223)
- Adam O. Goldstein (ORCID: https://orcid.org/0000-0002-0664-235X)
- Sonia A Clark (ORCID: https://orcid.org/0000-0002-0748-3338)
- Kristen L Jarman (ORCID: https://orcid.org/0000-0002-6707-3058)
- James Francis Thrasher (ORCID: https://orcid.org/0000-0001-6418-4863)
- Selena Kleber
- Remi Philips
Institutions
- University of North Carolina at Chapel Hill (US)
- University of North Carolina Health Care (US)
- University of South Carolina (US)
Publication Details
- Journal
- BMC Public Health
- Published
- 2024-12-19
- DOI
- https://doi.org/10.1186/s12889-024-21097-1
- Citations
- 1
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.33
Funders
- National Institutes of Health
- National Cancer Institute
- Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill