ANALISIS MANAJEMEN STRATEJIK PENGEMBANGAN BISNIS KAYU BULAT PT. BUMN HIJAU LESTARI I

BUMN Hijau Lestari I is a company engaged in the roundwood (log) and its derivatives industry. The company is committed to preserving the environment and building a sustainable business. Shareholders' expectations include business development, improved professionalism in management, and increased synergy with the parent company to enhance the value-added of forest management products. This study analyzes in more detail the business development strategy through a series of strategic analyses, including internal factor analysis (IFAS) and external factor analysis (EFAS), SWOT matrix analysis, balance scorecard (BSC) analysis, governance, risk management, and compliance (GRC) analysis, as well as environmental, social, and governance (ESG) analysis for the roundwood (log) business of BUMN Hijau Lestari I. In this study, a descriptive analysis method with a quantitative approach is used. The research results show that the total strength (2.89) - weakness (0.71) and total opportunity (3.48) - threat (0.70) values result in an IFAS score of 2.18 and an EFAS score of 2.78, placing it in quadrant V, supporting business stabilization. The S-W-O-T matrix analysis results are in quadrant I, supporting an aggressive strategy. Based on the BSC analysis, all four perspectives fall within a good and sufficient range. In the GRC analysis, there are 4 criteria for governance, 9 criteria for risk management, and 6 criteria for compliance. Meanwhile, the ESG analysis reveals 6 criteria for environmental, 5 criteria for social, and 5 criteria for governance.