Tantangan Supply Chain Management : Strategi Usaha Mikro dalam Mengembangkan Efektifitas Distribusi dan Pertumbuhan Berkelanjutan

The distribution of goods is one of the major challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in sustaining and growing their businesses. This article explores the various challenges that MSMEs encounter in goods distribution, including limited access to distribution networks, high logistics costs, and dependence on third parties. Additionally, the article examines long-term strategies that MSMEs can implement to overcome these challenges, such as collaborating with digital platforms, optimizing supply chains, and developing efficient distribution systems. These findings are expected to provide insights for MSMEs to develop effective and sustainable distribution strategies to support their business growth in the future.