Artificial Intelligence in Business – Financial, Economic and Marketing Aspects

The first quarter of the 21st century marked global engineering progress that surpassed even the wildest predictions of futurist researchers. The modern technological revolution has successfully rediscovered three supporting capital foundations, finding their constant revaluation and development through intellectual capital, industrial capital and financial capital. As a connecting link between them, we can categorically define аrtificial intelligence, with its genetic code – the Machine learning. Estimates for the net effect of the deployment of Artificial intelligence on global GDP are to add a new 15 trillion USD by 2030. This is growth that manifests itself in four directions: improved quality, increased labor productivity, implementation of new customized products and services, and saved time. On this basis, the research debates the effects of the application of artificial intelligence in business in its financial, economic and marketing aspects.

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Publication Details

Journal
Strategies for Policy in Science and Education-Strategii na Obrazovatelnata i Nauchnata Politika
Published
2024-10-18
DOI
https://doi.org/10.53656/str2024-5s-2-art
Primary Topic
Impact of AI and Big Data on Business and Society
Type
article
Field-Weighted Citation Impact
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article

Artificial Intelligence in Business – Financial, Economic and Marketing Aspects

Даниела Илиева, Драгомир Илиев, Andrey Zahariev
Strategies for Policy in Science and Education-Strategii na Obrazovatelnata i Nauchnata Politika
Impact of AI and Big Data on Business and Society
article

Artificial Intelligence in Business – Financial, Economic and Marketing Aspects

Даниела Илиева, Драгомир Илиев, Andrey Zahariev
article en

Abstract

The first quarter of the 21st century marked global engineering progress that surpassed even the wildest predictions of futurist researchers. The modern technological revolution has successfully rediscovered three supporting capital foundations, finding their constant revaluation and development through intellectual capital, industrial capital and financial capital. As a connecting link between them, we can categorically define аrtificial intelligence, with its genetic code – the Machine learning. Estimates for the net effect of the deployment of Artificial intelligence on global GDP are to add a new 15 trillion USD by 2030. This is growth that manifests itself in four directions: improved quality, increased labor productivity, implementation of new customized products and services, and saved time. On this basis, the research debates the effects of the application of artificial intelligence in business in its financial, economic and marketing aspects.

Strategies for Policy in Science and Education-Strategii na Obrazovatelnata i Nauchnata PolitikaVol. 32(5s)
Openalex Percentile: Top 71%
Impact of AI and Big Data on Business and Society
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