DETERMINAN NIAT GENERASI Z MENGGUNAKAN BANK DIGITAL PENGADOPSI ARTIFICIAL INTELLIGENCE

In the continuously evolving digital era, which drives societal mobility, banks in Indonesia are experiencing a transformation from traditional to modern or digital payment methods. This research aims to examine the influence of awareness, attitude, subjective norm, perceived risk, perceived usefulness, and knowledge on the intention to open a Digital Account in digital banks implementing Artificial Intelligence. The study adopts a quantitative approach, and the sampling method involves 111 students from University of Brawijaya, Malang City. Data collection is carried out through questionnaire distribution. Logistic regression analysis is employed for data analysis. The findings of this study are expected to convince the public and serve as a consideration for banks regarding the importance of Artificial Intelligence in the digitalization era.