Innovative Design and Practical Reflections on Teaching Ideological and Political Aspects of ‘Pharmacoeconomics’ in the Digital Era

Objective: This study examines the innovative design and practical application of ideological and political (IP) teaching in the Pharmaceutical Economics course in a digitally evolving educational landscape. It seeks to effectively integrate IP education into the curriculum, enhance the synergy between disciplinary and IP education, and foster students’ holistic skills and social responsibility.Material and Methods: The research began with a literature review to identify the unique characteristics of the “Pharmaceutical Economics” course and the theoretical underpinnings of IP teaching in a digital context. It then employed empirical analysis, using specific teaching cases to compare the outcomes and challenges of innovative versus traditional teaching methods. Finally, feedback from students and teachers was gathered through interviews and surveys to provide deep insights into the practical implementation of these methods.Results: Findings indicated that leveraging online platforms and digital resources enhances the diversity and engagement of “Pharmaceutical Economics” teaching. Integrating IP education into professional instruction not only helps students link theory with practice, enhancing their overall qualities and skills, but also improves the relevance and effectiveness of IP education. Nonetheless, challenges persist; including the selection and use of digital resources, the impact of blended learning, and the fairness and accuracy of evaluations.Conclusion: Digital teaching opens new avenues for incorporating IP education in “Pharmaceutical Economics”. Careful strategic and methodological choices are required to ensure the pedagogical rigor and effectiveness of IP education. Future research may explore the transformation of teacher roles in digital environments, the empowerment of student agencies, and the seamless integration of online and offline teaching modalities.