Federated Learning’s Role in Next-Gen TV Ad Optimization

In the rapidly evolving landscape of television advertising, optimizing ad schedules to maximize viewer engagement and revenue has become significant. Traditional methods often operate in silos, limiting the potential insight... | Find, read and cite all the research you need on Tech Science Press

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Publication Details

Journal
Computers, materials & continua/Computers, materials & continua (Print)
Published
2024-12-18
DOI
https://doi.org/10.32604/cmc.2024.058656
Primary Topic
Advanced Data and IoT Technologies
Type
article
Field-Weighted Citation Impact
0.00

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article

Federated Learning’s Role in Next-Gen TV Ad Optimization

Gabriela Dobriţa, Simona‐Vasilica Oprea, Adela Bârã
Computers, materials & continua/Computers, materials & continua (Print)
Advanced Data and IoT Technologies
article

Federated Learning’s Role in Next-Gen TV Ad Optimization

Gabriela Dobriţa, Simona‐Vasilica Oprea, Adela Bârã
article en

Abstract

In the rapidly evolving landscape of television advertising, optimizing ad schedules to maximize viewer engagement and revenue has become significant. Traditional methods often operate in silos, limiting the potential insight... | Find, read and cite all the research you need on Tech Science Press

Computers, materials & continua/Computers, materials & continua (Print)Vol. 82(1)
Ministerul Cercetării, Inovării şi Digitalizării, Unitatea Executiva pentru Finantarea Invatamantului Superior, a Cercetarii, Dezvoltarii si Inovarii, Colegiul Consultativ pentru Cercetare-Dezvoltare şi Inovare
Openalex Percentile: Top 79%
Advanced Data and IoT Technologies
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