The Influence of Products, Prices, Places and Promotions on Aqua Mineral Water Purchase Decisions at PT. Viardi Bintang Terang Makassar

This research aims to determine and analyze the influence of product, price, place and promotion on purchasing decisions for Aqua Mineral Water at PT sales agents. Viardi Bintang Terang Makassar. This research approach is a quantitative approach. Research was conducted at the sales agent PT. Viardi Bintang Terang Makassar and will be implemented from June-July 2023. The research population is all sales agents in the PT area. Viardi Bintang Terang Makassar with a sample of 77 agents. The analysis technique used is multiple linear analysis. The results of the research show that there is a partial positive and significant influence between product, price, place and promotion on the decision to purchase Aqua Mineral Water at the sales agent PT. Viardi Bintang Terang Makassar, simultaneously there is a positive and significant influence between Product, Price, Place and Promotion on the Decision to Purchase Aqua Mineral Water at the sales agent PT. Viardi Bintang Terang Makassar. Product is the variable that has the most dominant influence on purchasing decisions