Empowering Housewives with Digital Entrepreneurship: Opportunities and Challenges

This study examines how digital entrepreneurship can empower housewives, who often face limitations due to traditional gender roles and domestic responsibilities. The aim is to explore how engaging in online businesses can provide housewives with economic independence and personal empowerment, while also identifying the challenges they encounter, such as limited digital skills and access to technology. Using a qualitative approach through library research, the study reviews literature on gender roles, entrepreneurship, and the balance between home duties and business activities. The findings show that while digital entrepreneurship offers flexibility and opportunities for housewives to contribute economically, societal expectations and technological barriers remain significant obstacles. The study highlights the need for digital literacy programs and supportive policies to help housewives fully benefit from digital entrepreneurship. These insights provide a useful basis for future research and policy-making to promote greater gender equality in the digital economy.