Artificial Intelligence Adoption Model of Cold Chain Logistics Systems for Fresh Agricultural Products Enterprises in China

In recent years, the application of artificial intelligence in logistics services has shown significant growth in China.The significant growth has influenced other relevant sectors, including fresh agricultural products enterprises to adopt artificial intelligence in their business.However, it becomes challenging for the enterprises to adopt artificial intelligence due to lack of guidance for artificial intelligence adoption in cold chain logistics.This study aims to identify the factors influencing the adoption of artificial intelligence in the cold chain logistics systems of the enterprises dealing with fresh agricultural products.It begins with examining the current issues in Chinese cold chain logistics and the development of artificial intelligence.Following this, a model for artificial intelligence adoption in the cold chain logistics system of Chinese fresh agricultural product enterprises was developed based on Technology-Organisation-Environment framework and Diffusion of Innovations theory.The finding from this study will benefit the enterprises in meeting the Chinese government agricultural related policies.It also will benefit others who face decision making problems about artificial intelligence adoption in their enterprises.