A COMPARATIVE STUDY ON THE CULTURAL CONNOTATIONS OF THE COLOR TERM "WHITE" IN MONGOLIAN AND CHINESE

Language is not only a tool for communication but also a carrier of culture. Each language contains unique cultural characteristics of its people, especially in terms of color terms. This paper aims to compare the cultural connotations of color terms in Mongolian and Chinese, focusing particularly on the cultural symbolism of "white," revealing the differences between the Mongol and Han ethnic groups in terms of lifestyle, history, culture, and religious beliefs, and discussing how these differences are reflected in the languages and cultures of the two ethnic groups. Through in-depth analysis, this paper uncovers the different cultural cognitions and symbolic meanings of "white" among the Mongol and Han ethnic groups, as well as how these differences are manifested in their linguistic and cultural practices. The study not only provides new perspectives and materials for fields such as linguistics, cultural studies, and comparative literature but also offers valuable insights for cross-cultural communication and the harmonious development of ethnic relations. The results emphasize the close connection between language and culture, showing that language is not only a bridge for communication but also a key to understanding and appreciating the diversity of different cultures.