Exploring the Values of Sustainability and the Cost of Going Green: A Case of Building Research Establishment Environmental Assessment Method (BREEAM)

Despite the expansion of BREEAM and the benefits of adopting sustainable building practices, there are concerns that the cost of going green may outweigh the benefits. Whilst previous studies have not provided adequate clarity in this regard, there is consensus among scholars that BREEAM provides indirect benefits that can be considered as added value. This paper aims to investigate the potential cost implication and benefits of sustainable building practices from the lens of the Building Research Establishment Environmental Assessment Method (BREEAM) in the UK. Adopting survey research strategy, questionnaires, and interviews with 34 construction industry professionals in Southeast England were conducted to investigate their perceptions of BREEAM, the extra value it contributes to projects, and the possible limitations hindering its wider adoption. Findings show that while there is an upfront investment associated with achieving BREEAM certification, the benefits of such certification include added values such as improved environmental performance, increased market appeal, improved indoor air quality, reduced carbon emissions, and lower operational costs. This study validates the need to encourage wider adoption of sustainable building practices and promote the use of the BREEAM methodology in the UK. This research provides a foundation for future research and development in this area, with the goal of reducing carbon emissions and promoting sustainable development.