SYSTEMATIZATION OF FACTORS INFLUENCING THE SUSTAINABLE DEVELOPMENT OF ENTERPRISES

One of the main, essential features of the modern global economy is the acceleration of its development and the acceleration of fundamental complex transformations (related to changes in the technological structure, globalization, digitalization, intellectualization, virtualization, and informatization). In this situation, the problem of taking into account the factors influencing all aspects of the enterprise's activities becomes critically important. This substantiates the relevance of this study. The purpose of the article is to systematize the factors influencing the sustainable development of enterprises. Research methods: generalization, systematization. The article further develops the systematization of factors of sustainable development of enterprises in Ukraine, which are proposed to be divided "by place of origin" (exogenous and endogenous) and "by areas of origin" (economic, financial, socio-political, environmental, technical, organizational, scientific, demographic, marketing, innovation, communication, force majeure), which will allow enterprises to define them more precisely (according to the specifics of their own activities). The factors influencing the sustainable development of enterprises in the current economic environment are specified. Subsequently, the systematized factors, combined with the results of the analysis of the enterprise's potential, can form the basis for a professional justification of the directions of its economic activity and sustainable development strategy.