Artization as a Dominant Characteristic of Contemporary Mass Culture

The manifestation of artization in various spheres of mass culture, including media, art, leisure and everyday realities, gives it the role of one of the leading characteristics of contemporary cultural space. The impact of artization on the production, consumption, and interpretation of cultural forms, as well as the formation of cultural identity, social norms, and moral and ethical values, testifies to the importance of this phenomenon for the further evolution of culture. The authors define artization as a process in which non-art objects, events, and practices are endowed with artistic qualities and aestheticized. Being a key factor of mass culture in the XXI century, artization manifests itself in the forms of the aestheticization of everyday life, the theatricalization of social life, and the blurring of the boundaries between art and life. The study reveals that it has both positive and negative consequences for the development of culture. On the one hand, as a result of artization, access to artistic experience is expanded and creativity is stimulated, while on the other hand, superficiality, trivialization and loss of traditional values of culture and art are observed. The authors conclude that artization is an integral part of modern mass culture, it has a pronounced impact on the evolution of human culture and society.