Impact of Transformations in the Human Information-Communication Medium on Shifts in Social Paradigms

Shifts in social paradigms (SP) are closely linked to the semantic and technological aspects of the evolving information-communication medium (ICM), which is undergoing radical changes. The essence of a human manifests itself differently depending on the dominant SP and the corresponding ICM. Consequently, an actual task is to analyse their connections, for which purpose this paper provides the first extensive review of key views on this relationship and their classification. A human as a socially conditioned entity is formed in the ICM and forms the SP in public communication. Consolidation and globalization of the ICM, the inclusion of each individual in it ensure the growth of suprapersonal structures of the noosphere, which can lead humanity along the path of coevolution, form the ethics of responsibility and a new SP (according to O.A. Gabrielyan, I.E. Suleimenov).