Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution

We examine the impact of consumer search on firms’ product line strategy and show how it critically depends on consumer-product fit distribution.

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Publication Details

Journal
Marketing Science
Published
2024-12-18
DOI
https://doi.org/10.1287/mksc.2023.0462
Citations
2
Primary Topic
Consumer Market Behavior and Pricing
Type
article
Field-Weighted Citation Impact
0.88
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article

Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution

Dmitri Kuksov, Mohammad Zia
2 citations
Marketing Science
Consumer Market Behavior and Pricing
0.88
article

Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution

Dmitri Kuksov, Mohammad Zia
article en
2 citations

Abstract

We examine the impact of consumer search on firms’ product line strategy and show how it critically depends on consumer-product fit distribution.

Marketing ScienceVol. 44(4)
The University of Texas at Dallas (US), Chapman University (US)
Openalex Percentile: Top 18%
Consumer Market Behavior and Pricing
0.88
DOISourceOpenAlex
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Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution — Dmitri Kuksov, Mohammad Zia · Marketing Science (2024) | TGRS Research Map | TGRS