Resale Royalty in Non-Fungible Token Marketplaces: Blessing or Burden for Creators and Platforms?

Resale royalties, first introduced in the 1920s to support artists through a share of future resales, have now adopted by nonfungible token (NFT) marketplaces for digital art trading. Although these royalties are often viewed as beneficial for creators, our research reveals unexpected consequences. Using data from a major NFT marketplace, we find that NFTs with higher royalty rates sell for significantly lower prices and take longer to sell. Surprisingly, creators do not recoup these initial losses through royalty payments within four years. We discover that higher up-front minting costs lead creators to set higher royalty rates. We reveal a delayed gratification effect where creators with higher royalties accept lower up-front prices in hopes of future royalty income. We also find an overconfidence effect where confident creators, measured by their past sales and follower count, are more likely to lower initial prices. Our research contributes to the ongoing debate about royalty enforcement in NFT marketplaces and offers empirical evidence to inform platforms and creators. Platform managers should carefully consider both reducing up-front minting costs and implementing royalty rate limits to improve market liquidity. Creators should be cautious about setting high royalty rates as they may not provide the expected financial benefits.

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Publication Details

Journal
Information Systems Research
Published
2024-12-18
DOI
https://doi.org/10.1287/isre.2023.0035
Citations
7
Primary Topic
Art History and Market Analysis
Type
article
Field-Weighted Citation Impact
38.95
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article

Resale Royalty in Non-Fungible Token Marketplaces: Blessing or Burden for Creators and Platforms?

Hasan Cavusoglu, Zhiqiang Zheng, Murat Tunç
7 citations
Information Systems Research
Art History and Market Analysis
38.95
article

Resale Royalty in Non-Fungible Token Marketplaces: Blessing or Burden for Creators and Platforms?

Hasan Cavusoglu, Zhiqiang Zheng, Murat Tunç
article en
7 citations

Abstract

Resale royalties, first introduced in the 1920s to support artists through a share of future resales, have now adopted by nonfungible token (NFT) marketplaces for digital art trading. Although these royalties are often viewed as beneficial for creators, our research reveals unexpected consequences. Using data from a major NFT marketplace, we find that NFTs with higher royalty rates sell for significantly lower prices and take longer to sell. Surprisingly, creators do not recoup these initial losses through royalty payments within four years. We discover that higher up-front minting costs lead creators to set higher royalty rates. We reveal a delayed gratification effect where creators with higher royalties accept lower up-front prices in hopes of future royalty income. We also find an overconfidence effect where confident creators, measured by their past sales and follower count, are more likely to lower initial prices. Our research contributes to the ongoing debate about royalty enforcement in NFT marketplaces and offers empirical evidence to inform platforms and creators. Platform managers should carefully consider both reducing up-front minting costs and implementing royalty rate limits to improve market liquidity. Creators should be cautious about setting high royalty rates as they may not provide the expected financial benefits.

Information Systems ResearchVol. 36(3)
University of British Columbia (CA), The University of Texas at Dallas (US), Tilburg University (NL)
Openalex Percentile: Top 0%
Art History and Market Analysis
38.95
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