The Extraordinary Effect of Religious Sect Endorsements on Vote Choice: Evidence From <i>Iglesia ni Cristo</i>’s “Vote as One” Teaching

Sects and strict denominations are growing more rapidly and retaining members better than mainstream religions. To what extent do they influence vote choice? I investigate whether the Iglesia ni Cristo (INC), a religious sect in the Philippines, can compel all members to “vote as one” and support a full ticket of endorsed candidates. Using a triple difference identification strategy, I show that the municipal-level vote-shares of INC-endorsed national candidates are unit elastic with respect to the share of INC voters across municipalities. Conventional low-information rationality models of voting cannot fully explain this. But augmented with social voting in which actions of other group members inform the objective function of voters, a voting model with religious sect endorsements can produce extremely large behavioral responses. These findings have implications on policy as well as on our understanding of strict religions’ influence on politics.