Do Narcissistic People Exhibit More Authentic Self-Disclosure to Generative AI? The Roles of Short-Form Video Addiction, Loneliness, and Usage Intention

The widespread application of generative artificial intelligence (GenAI) technology has innovated human–AI interactions, making authentic self-disclosure to machines an emerging trend. Drawing on the cognitive–affective personality system theory, this study examined how narcissism, short-form video addiction, and loneliness contribute to the authentic self-disclosure to GenAI, as well as the moderating role of intention to use GenAI. The mediation and moderation analyses of data were collected from 524 college students (357 females, M age = 21.25) in China. The results indicated that narcissism was positively associated with authentic self-disclosure to GenAI, and short-form video addiction and loneliness sequentially mediated this connection. Intention to use GenAI enhanced the positive association between loneliness and authentic self-disclosure to GenAI. The significance and limitations of the findings were discussed.