Study on the influencing factors and intervention strategies of public panic buying during public health emergencies

Public panic buying behavior can have a negative impact on social stability, and it is crucial to reduce the occurrence of such behavior. Based on the empirical results of this study, we can propose intervention measures from several aspects, including media factors, psychological panic, reference group, psychological value expectation, group identification, and social control ability. However, this study only examined the risk factors influencing panic buying behavior. Future research could further analyze the pathways of influence among these factors.