SUSTAINABLE URBAN DEVELOPMENT IN HISTORIC TOWNS: A CASE STUDY OF JERASH, JORDAN

The research explores the complexities and challenges of preserving and developing historic towns, focusing on sustainable urban development in Jerash. The study emphasizes the significance of maintaining and restoring historic buildings and urban spaces to yield benefits in aesthetics, tourism, local economy, and property values. It highlights the urgency of integrating conservation measures into development strategies to promote cultural heritage planning, adaptive reuse, and overall revitalization. The rapid urbanization in Jordan has led to increased pressure on historic resources, necessitating the preservation of cultural heritage as essential capital. The study outlines the importance of sustainable urban development in historic towns, considering the diverse values they offer, including architectural accomplishments, historical significance, economic return, environmental quality, and social functions. A case study of Jerash illustrates the historic and cultural significance of the town, showcasing its unique urban setting with Roman architectural remains and a rich history spanning over 6500 years. The research discusses current urban development initiatives in Jerash, addressing the challenges posed by socioeconomic factors, population growth, and the transformation from a colonial to a tourist urban economy. The study underscores the need for an integrated approach to sustainable urban development that balances growth and conservation, leveraging the town's cultural, social, and physical components. The research provides strategies for sustainable urban development, focusing on the preservation and conservation of cultural heritage, innovative urban planning and design approaches, community engagement, and participation. Through comprehensive analysis and evaluation, the research aims to contribute valuable insights for future urban development projects in historic towns, ensuring their sustainability and continued significance as cultural and historical treasures.