Analysis of Marketing Strategies for New Energy Vehicles: A Case Study of BYD

With the rapid progress of science and technology and the constant changes of The Times, cars have been deeply integrated into People's Daily life and become an indispensable means of transportation. However, in the face of increasingly severe climate warming and greenhouse effect, the emission problem of traditional diesel vehicles has gradually become prominent, and reducing its use has become the general trend. In this context, new energy vehicles, with their environmental protection and energy saving characteristics, are gradually coming into people's vision, and have received extensive attention and strong support from governments around the world. The vigorous development of the new energy automobile industry indicates that it will become the leading industry of future economic development. As a leader in the new energy industry, BYD has occupied a place in the field with its excellent technical strength and innovation ability. Next, this paper will use SWOT analysis to deeply explore BYD's strengths, weaknesses, opportunities and threats in the new energy industry, and analyze its unique marketing strategy to have a more comprehensive understanding of its future development.