STRATEGIES FOR EMBEDDING INFORMAL RELATIONSHIP NETWORKS IN DIFFERENT STAGES OF INDIVIDUAL CREATIVITY

This paper uses the method of individual interview to collect data to explore the informal relationship network strategy behavior of individual creativity enhancement. The research results show that in order to achieve higher creativity performance, it is necessary to embed appropriate informal relationship networks in different stages of creativity. Specifically, it is necessary to embed knowledge sharing relationship networks in the stage of idea generation and workplace friendship networks in the stage of creative implementation. This paper further discusses the specific influencing factors of individuals embedding informal relationship network strategy behavior. First, it holds that only strategic behavior can achieve high performance, and the "two-pronged" relationship network construction strategy cannot be adopted. In terms of strategic behavior, the strategy of changing the existing advantages of informal relationship networks is more creative than that of strengthening the existing advantages, and individuals in the center of the network need to establish workplace friendship, and individuals in the edge need to establish more knowledge sharing relationship networks to achieve higher creativity performance. Obviously, this study provides a new research idea for clarifying the differences in the research of informal relationship network embedding strategies in different stages of individual creativity, and the research on the heterogeneity of strategic behavior has important practical value for both organizations and individuals engaged in creativity work.