The Influence of Lifestyle, Income and Financial literacy on Individual financial Decision Making

This research aims to analyze the influence of lifestyle, income and financial literacy on individual decision making and financial behavior, with a case study at the Faculty of Economics and Business, Tadulako University. Making good financial decisions is critical to an individual's well-being, but often these decisions are influenced by social factors such as the opinions of others, trends, or environmental pressures. This research uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to students at the Faculty of Economics and Business, Tadulako University. environment