Group Recommendation Method Based on Graph Neural Network

Group activities are becoming more and more common on the Internet in the big data environment. Which makes many scholars focus on how to recommend items or activities to a group. However, conventional recommendation systems grapple with issues like data sparsity and the cold start problem, which limits the relevance and accuracy of recommendation. Therefore, this paper conducts an in-depth exploration of group recommendation methods utilizing graph neural networks and introduces a novel recommendation framework aimed at enhancing the efficacy of group recommendations. Firstly, this paper discusses how to construct an effective graph structure to encode the social interaction and individual characteristics of users. Then, an improved graph neural network architecture is proposed. Finally, extensive experimental evaluation is carried out on actual datasets, and the findings demonstrate that our framework markedly enhances the accuracy of recommendations.