COVID-19 Public Health Communication on X (Formerly Twitter): Cross-Sectional Study of Message Type, Sentiment, and Source
This study provides comprehensive insight into Twitter (rebranded as X in 2023) users' responses toward various message type and sources. Our study shows that audience engages with personal stories and positive messages the most. Our findings provide valuable guidance for social media-based public health campaigns in developing messages for maximum engagement.
Authors
- Akke Vellinga (ORCID: https://orcid.org/0000-0002-6583-4300)
- Nathaly Garzón‐Orjuela (ORCID: https://orcid.org/0000-0001-6181-8154)
- Agustín García Pereira (ORCID: https://orcid.org/0000-0003-1874-3454)
- Patricia McHugh (ORCID: https://orcid.org/0000-0003-1888-8426)
- Heike Vornhagen (ORCID: https://orcid.org/0000-0002-7254-9786)
- Sana Parveen (ORCID: https://orcid.org/0000-0003-2382-1066)
- Aswathi Surendran (ORCID: https://orcid.org/0000-0002-8709-6417)
Institutions
- University College Dublin (IE)
- Ollscoil na Gaillimhe – University of Galway (IE)
Publication Details
- Journal
- JMIR Formative Research
- Published
- 2024-12-18
- DOI
- https://doi.org/10.2196/59687
- Citations
- 7
- Primary Topic
- Misinformation and Its Impacts
- Type
- article
- Field-Weighted Citation Impact
- 7.92